New corporate design
The CTI GROUP, which is an international, packaging printing specialist for the FMCG industry, has completely overhauled its corporate design and now presents itself with a more unified look and feel.
When asked about the background to this corporate design change, CTI’s CEO Christian Trierenberg replied: “The redesign was necessary in order to properly reflect our growth during recent years and convey to the market our presence as a strong, international group in a more pronounced manner than was the case in the past.”
The corporate design makeover is aimed at informing customers about the CTI GROUP’s member companies in differing countries. Ino Karning from the Austrian design agency “fredmansky” explains the design concept as follows: “The paramount concern was to generate a concise and modern image and open up a new chapter in external communications for the CTI GROUP.”
The key elements of the new corporate identity include a logo family, a clear visual language and a common typeface for the creation and retention of a stronger and more consistent appearance in CTI markets.
Together with the rebranding of the group, CTI is introducing its new slogan “Making brands visible”. This mirrors the group’s ambition of enabling proud brand owners to transport their message and brand value to their clients, in order to improve the consumer buying experience at the point of sale.
Christian Trierenberg: “We are greatly looking forward to continuously working with our customers on new solutions aimed at making their brands more visible to consumers. We are convinced that our updated market presence will further enhance our claim to be a modern global player and one of the leaders in our industry.”
The transition from the old to the new design is to take place in several phases during the coming weeks. As a further visible change, CTI is to launch its new website in early 2017, which will meet the need for a modern and more visible market presence.
Let’s make brands visible. Together!